Prithvi Haldea, 71, an MBA from BITS Pilani (1971), worked for 18 years at senior positions in the corporate sector and The World Bank. In 1989, he set up PRIME Database (, which is the country's premier database on the primary capital market, with a large subscriber base, and widely reported by the media.

Prithvi is presently Member of the Government’s Standing Council of Experts for the Financial Sector, SEBI Primary Market Advisory Committee and SEBI Market Data Advisory Committee.

Prithvi has served, among others, as a Board Member of the Central Listing Authority-SEBI, First Trustee of the PFRDA, Ministry of Finance Task Force on Financial Redress Agency, Board of Governors of IICA, Governing Councils of ICAI and ICSI, FSDC Committee on Commission/Incentive Structure of the Distributors of Financial Products and Finance Minister’s High-level Expert Committee on Corporate Bonds. He was also on the board of UTI Mutual Fund for nearly 6 years.

As an investor protection activist and proponent of corporate governance, Prithvi regularly raises issues with regulators and in the media. In the pursuit of this objective, he has also launched several unique websites which include,, and He also created, an investor education initiative in 11 languages and redesigned the website of Department of Disinvestment.

A lover of Urdu poetry, he is presently devoting a lot of his time to Ibaadat Foundation, which he founded for bringing poets and poetry back to life. He is also the Founder-Advisor of Rekhta.

Prithvi is a huge fan of Mukesh.